The Animal Welfare of Iowa sponsored a 5K walk/run called "All Paws on Deck" to benefit their local animal shelter. They aimed to raise awareness for the event and promote registration and donations. An event landing page was created to create a space entirely promoting the event itself with solid calls to action to register, learn more about the event, and donate. A digital ad was created to advertise the event online and directed traffic back to the landing page for precise, consistent details. An event t-shirt was created to raise brand awareness and show engagement for participants. Additionally, a poster was created to share locally to increase event participation. Together, this cause successfully promoted their event that positively impacted their cause to help local animals in need.